In merely a decade, Instagram has managed to take over the world of social media. It is develop into one of many world’s most-used apps, making it a staple in most advertising methods.
In honor of the app’s twelfth birthday, let’s check out some necessary Instagram statistics that we expect it is best to know, and extra importantly, present you how to promote your business on Instagram in 2022.
Instagram statistics in 2022 you should know
This subject is kind of broad and will go on indefinitely. So, to maintain issues easy and share crucial data with you, we have damaged it up into bite-sized chunks.
Common Instagram Statistics
1. Instagram is the world’s seventh most visited website
2. It’s the world’s fourth favourite app, though it’s the second most downloaded app
3. Probably the most generally used hashtag is #Love
4. The app has 58% extra engagement than Fb
5. 4.2 billion posts are created each day (if you happen to have been questioning what number of Instagram posts are made per day)
6. Over 50 billion images have been uploaded to the platform
Instagram Person Statistics
7. The app has 1.22 billion month-to-month customers (if you happen to have been questioning how many individuals use Instagram)
8. Most customers are between the ages of 18 and 24
9. The variety of Gen X males (ages between 55 and 64) utilizing the app grew by 63.6% within the final 12 months
10. India has probably the most Instagram customers on the planet – 201 million customers
Instagram Utilization Statistics
11. 59% of American adults use the app each day
12. 17.6% of the world makes use of the app
13. 30 minutes is the common time spent on the app
14. 42% of American adults don’t view Instagram as a dependable information supply
15. 44% of customers use the platform for weekly procuring
16. 47% of millennial customers use the app for its messenger performance
Instagram Enterprise Statistics
17. 90% of customers observe not less than one enterprise
18. Over 25 million companies use Instagram
19. 1.69% new followers a month is the common progress for a enterprise
20. 50% of customers use the platform to seek out new manufacturers
Instagram Submit and Carousel Statistics
21. Longer posts obtain extra engagement
22. 1261 is the common variety of likes on posts
23. 10.7 is the variety of common hashtags
24. 71.9% of all content material is pictures
25. 60% of manufacturers use interactive options on their posts every week
Instagram Story Statistics
26. 500 million accounts make use of Tales
27. 70% of customers watch Story content material
28. Seeing manufacturers in a Story assist generate interest amongst customers
29. Probably the most energetic manufacturers put up round 17 Tales a month
30. 57% of customers take pleasure in partaking in quizzes and polls
Instagram Reel Statistics
31. 58% of entrepreneurs are planning to make use of reels this 12 months
32. 87% of customers view Reels and TikTok as the identical factor
33. 60 seconds is the utmost length for a Reel
34. The function is obtainable in 50 nations
Instagram Video Statistics
35. Videos obtain 21.2% extra engagement than footage
36. Video advertisements obtain thrice extra engagement than regular advertisements
37. 70% of entrepreneurs need to improve their spend on movies
38. 14.9% of all content material is video
Instagram Reside Statistics
39. 100 million customers watch Reside movies every day
40. 80% of customers would favor to observe a Reside video than learn a weblog
41. 43% of American adults aged 28 to 35 use Reside
Instagram Advert Statistics
42. The platform’s attain has grown by 20.5%
43. 69% of a marketer’s funds is spent on Instagram
44. 6% extra conversions are processed with assortment advertisements
45. In 2020 Instagram made $17.4 billion in advert income
Instagram Influencer Statistics
46. The influencer advertising business is estimated to be value $1.7 billion
47. 43% of customers observe not less than one influencer
48. In 2020 there have been 6.12 million sponsored model posts
49. Cristiano Ronaldo has 401.2 million followers – probably the most of any influencer
50. 3.1 billion is the mixed following of the highest 50 influencers
With so many individuals wanting, what are you ready for?
The world is on Instagram, and so are your potential shoppers. It’s time to rethink the content material you’re creating and construct one thing that individuals will reply to. We all know it may be a frightening activity, however that is one thing our crew of selling consultants likes to do.
So, why don’t you give attention to doing enterprise, and let Aumcore’s team of expert professionals handle your Instagram advertising technique?
