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Usually after I assist purchasers earn media coverage by pitching tales to journalists, they’re, after all, initially joyful and even excited. To see the fruition of our work come to life within the type of a narrative within the information IS a thrill.
However what occurs after that? Usually, nothing.
Whenever you’ve put a number of effort into securing earned media protection, it feels somewhat, shall we embrace, missing, to share and have a good time solely the day you see the piece — then cease there. Press protection will help your model gain visibility and improve credibility … however not if nobody sees it.
So, what are you able to do to get extra worth from the media placements you’ve got labored so exhausting to earn? This is how you can leverage your earned media wins and wring all the worth you possibly can out of every one:
