For companies, TikTok is a platform with potential past taking part within the newest dance craze or humorous pattern. With over 1 billion month-to-month active users, TikTok is stuffed with potential clients to your model, and its easy-to-use video-sharing capabilities make it the proper platform for rising transparency together with your followers and constructing the belief obligatory to draw new customers. However how do you have to get began?
Right here, eight members of Young Entrepreneur Council provide a couple of of their suggestions. Contemplate implementing one or all of those inventive concepts into your video advertising and marketing technique to construct a greater relationship together with your present clients and attract new ones as nicely.
Members pictured from left to proper.
Photographs courtesy of the person members.
1. Share ‘Unboxing’ Movies
Manufacturers can improve transparency with their followers and attract new clients through video-sharing platforms by means of “unboxing” movies. Such movies will help showcase the standard of their merchandise and the eye to element that goes into their packaging and supply. This will help construct belief with present clients and attract potential clients to purchase from them. – Andrew Munro, AffiliateWP
2. Reply Buyer Questions
Video-sharing platforms like TikTok are nice for “Ask Me Something” periods or Q&As. These assist manufacturers reply the general public and tackle their queries about totally different merchandise or processes. Not solely does this assist improve transparency, nevertheless it additionally allows manufacturers to interact their respective goal audiences, which in flip can draw promising leads or clients. – Stephanie Wells, Formidable Forms
3. Doc Your Entrepreneurial Journey
Probably the most inventive manner manufacturers use video platforms like TikTok is by documenting their firm’s entrepreneurial journey as if it had been a actuality TV program. Individuals love following an amazing entrepreneurial story in actual time. By drama, intrigue and transparency, you may seize consideration on video-sharing platforms and switch it into paying clients who really feel personally invested in your success. – Rob Hoffman, Contact Studios
4. Spotlight The Affect Of Your Mission And Work
Manufacturers can use TikTok to share details about their values, mission and objectives and to showcase the work they’re doing to make a optimistic impression on the world. This could embrace content material that highlights the model’s sustainability efforts and charitable work that aligns with the model’s values. Manufacturers will help followers perceive their motivations and construct belief and credibility. – Vikas Agrawal, Infobrandz
5. Supply A Behind-The-Scenes Look
One inventive methodology is to create behind-the-scenes content material that offers a glimpse into the internal workings of the model. This could embrace movies displaying the manufacturing course of for the model’s merchandise, the day by day operations of the corporate or the individuals who work there. On this manner, manufacturers will help construct belief and show their dedication to transparency. – Candice Georgiadis, Digital Day
6. Focus on The Good And The Dangerous
Sure, it is vital to share your organization’s successes, nevertheless it’s additionally vital to share your challenges and struggles. Prospects can discover out any element (good and dangerous) of your organization if they need. Displaying each the positives and negatives will assist your viewers view your organization as sincere, they usually’ll higher join with the genuine particular person behind the model. – Shu Saito, All Filters
7. Showcase Real Buyer Evaluations
Video-sharing platforms like TikTok are nice for social proof. Individuals are typically indecisive in terms of making purchases and depend on suggestions from others. Sharing real buyer opinions and testimonials for various use circumstances ensures transparency as you assist individuals resolve whether or not or not your model is a becoming resolution for them. That absolutely helps appeal to extra clients. – Chris Klosowski, Easy Digital Downloads
8. Assist Prospects Resolve Their Issues
Manufacturers can leverage platforms like TikTok and join with a related viewers by serving to them clear up their issues. Providing options to points readily confronted by an viewers representing a specific area of interest allows manufacturers to construct belief and appeal to new clients. Plus, importing solution-oriented how-to content material will increase transparency and humanizes a model, making it relatable to the viewers. – Jared Atchison, WPForms
