How Kevin Meng Makes $3k/Month Educating Associates The best way to Write Excessive-Changing Content material

When Kevin Meng determined that faculty wasn’t for him, he threw warning to the wind and set out on an journey in Europe. From there he moved on to Asia.

After incomes extra cash writing Search engine optimization content material, he began to determine himself as an authority within the area. This led him to create his course, Web Copy Masterclass, which is now bringing in $3k/month in passive revenue.

Preserve studying to search out out:

• Why he left the US
• What sort of work he did in Europe and Asia
• How he received into Search engine optimization writing
• What he teaches in his course
• His most important advertising and marketing methods
• The assets and instruments he recommends
• His greatest problem
• His most important accomplishment
• His most important mistake
• The recommendation he would give to different entrepreneurs

Meet Kevin Meng

I used to be born and raised in Milford, Connecticut. 

Milford is an attractive little metropolis filled with nice folks, however like each different inventive child who grows up in suburbia, my thoughts was at all times elsewhere. I simply wished to get out. The suburbs are an incredible place to boost a household, however to not be younger and on the lookout for journey.

Mentally, I used to be at all times some place else. Bodily, I traveled as usually as attainable. My dad and I – he’s a trucker – would drive throughout the nation each summer season and cease in Chicago, Seattle, LA, Las Vegas, or wherever else the street took us. I dreaded driving house and going again to high school.

I hated college and received fairly tough grades. School wasn’t significantly better. I received kicked out shortly. 

I attempted to make a comeback however at 23 I simply stated “screw it” and moved to Europe to start out a brand new journey. School simply felt like such a waste of my time. I simply at all times felt I discovered extra alone or on completely different communities on-line than I ever did in a classroom, and I used to be earning profits on-line or by serving to youngsters with writing, so I simply didn’t see the necessity to get a level. They’re price much less and fewer because the years go by.

I by no means actually had a “actual job.” I performed on-line poker professionally for a couple of years, then did some writing tutoring. I even delivered flowers for some time. 

As soon as I received to Europe, I began educating English part-time and rising a contract writing enterprise on-line as a facet hustle. I by no means thought I’d make a full-time revenue at it, however I began getting a ton of labor and finally moved to Asia. Nonetheless doesn’t really feel actual, to be sincere.

Why He Created Net Copy Masterclass

I had been writing, coaching writers, and consulting for years, and simply wished to degree up. I began writing Search engine optimization content material again in 2014 as a facet job. I used to be educating English in Prague at this level however not making a lot cash.

I used to be at all times a stable author, and I simply Googled “methods to earn cash writing from house,” and located an article on Location Insurgent by a man who stated he made a dwelling writing Search engine optimization blogs. 

I adopted his recommendation and received my first consumer in a few week or so. I stop my educating job inside a couple of quick months. 

After a couple of years, I began making a reputation for myself within the Search engine optimization neighborhood as an excellent author, and that led to extra work and affords to coach writing workers. I discovered loads about what makes good content material, methods to get conversions, and methods to train writers to get higher, so I made a decision to show it right into a course.

About 99% of internet content material is fairly dangerous. They only take no matter is rating, reword it, and say, “okay, completed. The place’s my paycheck?” That’s not useful. 

So I made a decision to make a complete course out of it. I had about 8 years of notes, swipe information, examples, and normal expertise to work from, so I used to be assured I had the whole lot I wanted.

How He Created His Course

So far as the how…that was powerful. It was throughout Covid, and I used to be caught in Vietnam. The silver lining was that I had on a regular basis on this planet to get the work completed. So I recorded the slides with Camtasia and did all of the enhancing myself, after which uploaded it to Teachable.

Once I first began doing $10 Search engine optimization articles in 2014, I might by no means have imagined I’d make a profitable copywriting coaching course. That was the very last thing on my thoughts. I really feel blessed.

What His Course Entails

Web Copy Masterclass teaches you methods to write extremely participating, high-converting internet copy primarily based on actual knowledge from actual Search engine optimization websites. 

It covers the whole lot from fundamental idea like offering worth to readers all the best way as much as the mechanics (writing an intro, writing physique copy, making jokes, writing with energy, discovering your tone, and so on). There’s additionally an affiliate copywriting coaching module that exhibits you methods to write high-converting product critiques.

How A lot Cash Kevin is Making Per Month

I’m taking house about $3k per 30 days, and to date, I’ve made about $60,000 off of Net Copy Masterclass. I’ve completed about $50,000 in gross sales through Teachable:

I’ve additionally made numerous personal gross sales through PayPal and even in individual at conferences or through my private community.

That’s been within the span of about two years.

I’ve additionally received a mini-course model of it accessible on InternetMarketing.gold which earns me a couple of hundred {dollars} per 30 days.

It’s been much more useful simply elevating my platform and establishing myself as a content material authority. 

That’s gotten me alternatives with Matt Diggity, Authority Hacker, and different large SEOs who need me to supply useful content material for his or her viewers. I’m really grateful for that. Once more, I by no means would have imagined this even simply 3-4 years in the past.

His High Advertising and marketing Technique

My most important technique is making authoritative content material and elevating my profile within the Search engine optimization world through podcasts, Fb teams, and making content material for communities just like the Affiliate Lab or Authority Hacker.

I get these gigs principally by way of referrals and my private community, however I’ve reached out to some folks through FB Messenger. I attempt to goal Search engine optimization pods or retailers run by folks with mutual mates to make the intro and convo simpler.

I’ve develop into an “admin” or “licensed professional” in lots of Search engine optimization-related teams, and after I assist with content material questions, folks inevitably find yourself on my FB web page and see my course hyperlink or somebody recommends my course to them.

Kevin’s Ideas on Search engine optimization

I don’t truly do Search engine optimization for Net Copy Masterclass in any respect. I don’t make any content material. Every little thing is thru Fb proper now and my private community. I even have numerous associates reviewing my course or recommending it, in order that’s an enormous assist too.

Reaching His Present Income Degree

Gross sales of WCM have been fairly regular for the reason that starting at about $3,000 a month. I initially launched it in 2020. Nevertheless, it took an excellent 7 years or so to get to the extent the place I had the talents, expertise, and community to make a profitable course like this.

Kevin’s Favourite Sources

I feel creating an incredible course is all about mastering one talent after which making a course out of that. I’m certain there are numerous nice books on advertising and marketing and promoting on-line, however I’ve by no means learn one.

His High Instruments

I suppose it must be course platforms like:

I feel all entrepreneurs must be utilizing some form of instrument to construct gross sales funnels like ClickFunnels or the native funnel instrument inside Kartra. PayPal is annoying however handy. I like Revolut for funds. 

However the #1 instrument for me is Fb. Be a part of communities associated to your enterprise, set up authority, and begin providing free worth to folks. Construct your profile and once you develop into an professional, leverage that to earn cash. I’ve my own Facebook group as nicely.

His Greatest Problem

My most important problem is staying centered on only one factor. I feel all of us wrestle with that. I’ve so many course concepts and don’t know what to work on first!

Proper now, I’m making a course on hiring together with docs like templates, an ebook, tips, SOPs, and checklists for writers. It’s been an enormous problem.

His Foremost Accomplishment

I really feel most pleased with having the self-awareness to understand I used to be underachieving and losing my inventive abilities and eventually deciding to pursue writing as a profession. I used to be a contract English trainer making little or no cash in Prague. I used to be at all times broke. It was a enjoyable and fairly wild time for certain, however I by no means actually felt “fulfilled” – no matter meaning.

I do know loads of folks educating that do make good cash, however I positively wasn’t considered one of them. 

From there, I’ve gone from writing low-cost Search engine optimization articles to changing into an authority within the content material writing area with a writing course and coaching movies in a number of the biggest-name programs within the Search engine optimization world. I’m tremendous grateful for that. So it’s the general journey that I really feel most pleased with, not anyone specific a part of it.

What He Needs He Knew When He Began

I want I had identified that the best way to earn cash with any talent will not be actually by utilizing that talent to work however by utilizing that talent to create capital/belongings that you may then promote at scale to the business.

For instance, I want I had spent much less time writing and extra time creating programs, ebooks, a Patreon, and consulting packages. 

His Foremost Mistake

That’s positively not staying centered on one factor earlier than transferring to the subsequent one. I modified my thoughts most likely ten occasions whereas creating Net Copy Masterclass earlier than lastly deciding I might cancel the whole lot else out and simply deal with making WCM. I’d be means additional than the place I’m now if I had simply centered on it from the start.

The trick for me was bringing on a associate to do the advertising and marketing for me in return for a share of income.

He’s tremendous motivated to promote extra programs since his pay relies on it. He lays out precisely what I’ve to try this day – perhaps one thing like asking for testimonials from college students or creating a brand new landing page. This helps me keep on monitor.

His Recommendation for Different Entrepreneurs

Worth. Worth. Worth. Worth. At all times give folks worth without cost and by no means come off as spammy or salesy. I genuinely do like serving to others succeed, particularly after I know them personally. So I’m at all times providing assist each time I can, and folks positively take discover.

I feel all of us deal with “how do I take advantage of cash” when it must be “how can I assist this business essentially the most?” Once you try this, the cash follows.