Google formally acquires DoubleClick
In 2008, the European Fee authorized Google’s acquisition of DoubleClick, valued at $3.1 billion.
The fee discovered that the “transaction could be unlikely to have dangerous results on shoppers, both in advert serving or in intermediation in internet marketing markets.”
The deal was first announced April 13, 2007. The EU started its investigation in November 2007. The US Federal Commerce Fee approved the purchase in December 2007.
In 2008, show promoting represented about 32% of whole US internet marketing (roughly $6.7 billion), based on the IAB.
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Previous contributions from Search Engine Land’s Topic Matter Specialists (SMEs)
These columns are a snapshot in time and haven’t been up to date since publishing, until famous. Opinions expressed in these articles are these of the creator and never essentially Search Engine Land.
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