Microsoft’s bid to purchase Yahoo, Day 4
In 2008, there have been some huge developments following the information of Microsoft’s bid to buy Yahoo.
Google wasn’t glad concerning the information. The corporate objected, suggesting that the transfer would damage what it referred to as the underlying ideas of the web: “openness and innovation.”
There was some ironic backwards and forwards, as Google had spent the previous yr arguing that it ought to be capable of purchase DoubleClick, which Microsoft argued in opposition to as a result of it might make Google too dominant in internet marketing.
In the meantime, was Yahoo contemplating an alliance with Google? And why did Google CEO Eric Schmidt name Yahoo CEO Jerry Yang to supply Yahoo assist?
And what about post-acquisition “integration” points? Native, maps, and cell have been areas the place each firms had made important investments but additionally had important duplication and redundancy.
Microsoft sounded fairly assured the deal would occur. As Kevin Johnson put it:
- “It doesn’t make sense to have hundreds of engineers at Yahoo engaged on a search index, hundreds of engineers at Microsoft engaged on the identical search index. By combining, we are able to have one workforce of individuals throughout the 2 firms engaged on the search index, after which have others proceed to deal with areas the place we’ve outlined differentiation in search. New search verticals and expanded person expertise for search. We’ve bought so many concepts, extra engineers utilized to these concepts will drive breakthroughs in search.”
Dig deeper:
Additionally on this present day
Enhanced conversions: Google tests global site tags with automatic collection
2022: The worldwide website tag may now mechanically gather the data (e.g., electronic mail, phone quantity) {that a} person submitted on the web site.
Microsoft Bing adds automobile and car search features
2022: There have been hyperlinks to the MSN Autos market within the information panels for these car-related searches below “study extra” and “store used automobiles” proper above the automotive specs.
Google expands phrase match to include broad match modifier traffic
2021: Phrase match would broaden to incorporate extra broad match modifier site visitors and help for broad match modifier would finish.
5 takeaways for marketers from Google’s Q4 2019 earnings
2020: For the primary time, the corporate disclosed YouTube promoting revenues.
Hitwise halts some reporting services in wake of Jumpshot’s closing
2020: Hitwise knowledgeable its clients that each day, weekly and month-to-month metric updates have been on pause till additional discover.
Filter, sort, bulk manage product groups in Microsoft Shopping soon
2020: Scripts have been additionally coming to Procuring campaigns in Microsoft Promoting.
Bing doesn’t show ads for queries around Super Bowl commercials, while Google does
2019: The corporate’s major purpose was to not drive income and selected to not monetize search outcomes.
Survey: Local SEO an ‘artisanal’ discipline dominated by small agencies
2019: Roughly 53% of companies doing native website positioning had 10 or fewer shoppers.
Google Adds JSON-LD Support For Structured Data Markup
2016: Google began supporting JSON-LD for structured information markup for evaluations and merchandise wealthy snippets.
Google Revamps Mobile Travel Search Results, Almost Making Web Results Irrelevant
2016: When you clicked on the “extra locations” button, Google led you right into a journey search expertise that made it tougher to view natural search outcomes.
Bing Updates Android & iOS Apps To Enable More Finding With Less Searching
2016: The thought, in response to Microsoft, was to assist customers “discover” and “do” sooner.
Google Expands Webmaster Documentation Around Reconsideration Requests
2015: Google clarified and expanded on their reconsideration request documentation for individuals who had been hit by a Google handbook motion.
Report: Google Will Get Access To Twitter’s Firehose Again
2015: The settlement got here 3+ years after an identical association ended. It could make tweets simpler to seek out through search.
Google Answers Now Showing Blue Icons Linking To Publisher Sites Or More Google Answers
2015: This had been executed beforehand for easter eggs and Google’s personal content material, however now it labored for third-party publishers.
Bing Ads Discusses 3 New Initiatives: Native Ads On MSN.com, Mobile Ad Formats, Remarketing
2015: The corporate’s foray into native promoting would harness intent indicators from Bing Adverts.
With Nadella’s Appointment, The “Search CEOs” Now Run Google, Yahoo & Microsoft
2014: For the primary time in ages, the three main search firms within the US have been all run by CEOs who both got here out of a search background or had a stable understanding of it.
Google AdWords To Roll Out Flexible Conversion Counting, Says Goodbye To 1 Per-Click, Many-Per-Click
2014: Transformed clicks = Conversions (1 per-click) and Conversions = Conversions (many-per-click).
Google’s DoubleClick Search Ramps Focus On PLAs And Ecommerce With New Commerce Suite
2014: The suite was comprised of two new capabilities: Dynamic Product Itemizing Adverts creation and Product Itemizing Adverts optimization.
Google Showing Large Video Embeds In Some Search Results
2014: Looking Google for video-related content material would return a big, playable, video immediately on the prime of the search outcomes.
Google Maps App Now Continually Searching For Faster Route
2014: The app would notify you if a sooner route was accessible when you have been in transit.
Beyonce, Blackout, Ravens And M&Ms — What We Searched For During Super Bowl 2013
2013: Viewers turned to their gadgets to ask [why did the lights go out], [superdome power outage] and [what caused power outage].
Bing: Why Google’s Wrong In Its Accusations
2011: Bing mentioned it has search sign, not Google sign.
Yelp: 35 Percent Of Searches Mobile Now
2011: The cell viewers on Yelp was extra energetic and engaged than its PC viewers.
Search In Pics: Google Sweden License Plate, Yahoo Beach Sandals & Google Privacy Cup
2011: The most recent photographs culled from the net, displaying what folks eat on the search engine firms, how they play, who they meet, the place they communicate, what toys they’ve, and extra.
Google Maps To Add “Google Store Views”
2010: Google Retailer Views would permit folks to nearly stroll into the shop, off of Google Road Views.
Yahoo Sells “Non-Core” Asset HotJobs For $225 Million
2010: Yahoo would proceed to have a profession website, however it might be powered and populated by Monster.
2001 In Review: Search Engine Marketing Gets Respect, As Does Search Generally
2010: Main occasions from the yr 2001 in shopper search.
Google Latitude: Share Your Location On Google Maps
2009: Extra protection: Google Latitude Turns Maps (For Mobile) Into Social Tool
Google Android Phone Finds Its Voice (Search That Is)
2009: Google was rolling out voice search on the Android platform through the brand new software program replace.
FriendFeed Improves Search Features
2009: You could possibly use the superior search options after which subscribe to that search through RSS.
Internet Explorer 8 Search Now Showing Instant Answers From Live Search
2009: Instantaneous solutions have been proven for searches associated to monetary info, climate situations, film present occasions, calculations, equations, conversions, and definitions.
Yahoo Starting To Roll Out “Search Pad” Feature
2009: The appliance mechanically collected websites and content material as customers performed on-line analysis.
Google’s Influence In The Oval Office
2009: Google was the “fourth-largest company supply of marketing campaign money” for President Obama’s presidential race.
Virtual Earth’s First 2009 Imagery Update
2009: The main updates included the brand new Digital Globe satellite tv for pc imagery they not too long ago licensed and “fowl’s eye” images of Paris, France.
IAC Troubles, Ask.com, And Post-Yahoo Search Share
2008: IAC claimed the authorized battle for management of IAC’s board was impeding the corporate’s means to successfully function.
Microsoft’s Prize: Big Yahoo CPMs, Largest Display Share
2008: Yahoo ranked as the highest website with just below 19% of US on-line show promoting.
Google Releases New Urchin Beta
2008: For individuals who required server-based analytics.
EU Prepares “Objections” To Google-DoubleClick Acquisition
2008: The European Union’s antitrust regulator was more likely to impose situations or ask Google for concessions in an effort to bless the acquisition.
Google Files Screenshots Of Compensation Tool With SEC
2008: The instrument modeled the potential worth of Google fairness awards, together with transferable inventory choices.
From Search Advertising and marketing Expo (SMX)
Previous contributions from Search Engine Land’s Topic Matter Specialists (SMEs)
These columns are a snapshot in time and haven’t been up to date since publishing, except famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.
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