Why Lengthy-Kind Content material Works (and The best way to Assist Your Associates Write It)

Content material is the cornerstone of any internet affiliate marketing program. You depend on your companions to create participating, high-quality weblog posts, social media posts, movies, and extra to draw prospects to your model.

If their content material is missing, it is not going to drive gross sales.

There are a number of methods you’ll be able to be certain that your associates put their finest foot ahead in the case of representing your model. One is vetting partners earlier than accepting them into your program.

One other is encouraging them to provide long-form content material, which gives a number of benefits when it comes to SEO (web optimization), gross sales, and “sharability”.

On this article, we’ll take a look at the advantages of long-form content material in the case of selling services and products on-line. Then we’ll share some concepts and instruments you should use to assist associates produce long-form content material that may promote extra. Let’s dive in!

Understanding Lengthy-Kind Content material and Its Advantages

Sometimes, long-form content material refers to written materials that’s at the least 1,200 phrases. This may embrace detailed and informative weblog posts, white papers, guides, or tutorials.

Lately, this definition has expanded to incorporate video content material. Nonetheless, the precise size required for a video to be thought-about long-form is a little more versatile.

Business-style movies between two and 6 minutes may be thought-about prolonged, as may a 20-minute vlog.

Lengthy-form content material is commonly additionally “evergreen”, that means it stays related over time and would not exit of fashion. Its lifespan is at the least two years, and it often covers matters which can be timeless and generally searched.

There is a frequent false impression that focus spans are drastically reducing and that nobody desires to learn or watch lengthy content material on-line. Quite the opposite, customers appear drawn to lengthier posts.

Consultants have discovered that long-form content material receives more social media shares than brief articles. H2 and H3 tags, backlinks, bullet-point lists, infographics, and downloadable supplies can all assist enhance this metric as nicely.

Moreover, it’s well-known that search engines like google and yahoo favor long-form content material. Plus, lengthy posts imply extra alternatives to work key phrases into the content material naturally, which can assist increase visibility much more.

Final however not least, long-form content material drives more conversions. This can be partly as a result of you’ll be able to higher set up your authority and credibility in a protracted submit than you’ll be able to in a brief one.

Lengthier posts additionally provide the probability to go extra in-depth and clarify the perks of your services or products.

The best way to Assist Your Associates Write Lengthy-Kind Content material (3 Key Ideas)

Once you take all of the advantages of long-form content into consideration, it is clear that your associates program stands to learn from it. Nonetheless, you may have little or no management over your publishers’ editorial methods.

Happily, there are a number of methods you’ll be able to encourage your companions to provide longer articles (and movies) whereas additionally making it simpler for them to take action. Listed here are our high suggestions.

1. Give Your Associates Assets on Lengthy-Kind Content material

Simply as you might not have been conscious of the facility of long-form content material, your associates may not understand how a lot it might assist them.

Together with details about the benefits of publishing longer posts in your program’s onboarding materials might assist steer them in the suitable path.

This data may embrace:

• Statistics and analysis from content material advertising consultants on the advantages of long-form content material
• Writing assets to assist associates with brainstorming matter concepts, creating an editorial calendar, structuring weblog posts, and extra
• Hyperlinks to examples of long-form content material in your model’s personal weblog

With Easy Affiliate, you’ll be able to simply share all these assets and extra in your devoted affiliate dashboard.

2. Share Swipe Copy and Different Creatives to Assist Bulk Up Your Associates’ Posts

One of the intimidating features of long-form content material is ensuring you may have sufficient to say. If a few of your publishers ceaselessly run up towards author’s block and battle to hit 1,200 phrases, you can provide them a leg up with some swipe copy.

Swipe copy is a snippet you’ve got written in regards to the services or products you need your associates to advertise. They will entry it by way of their dashboards, adapt it to their weblog’s voice and magnificence, and use it freely of their content material to generate curiosity in your model.

You may share all types of different creative assets together with your associates, too. As an example, you may design an infographic about your product that your companions can embed of their long-form content material.

This could make their posts extra sharable on social media and improve your attain.

Additionally, think about introducing your associates to Conversion AI’s Jasper. It is an extremely useful copywriting platform that makes use of synthetic intelligence to make weblog submit writing as a lot as 5 occasions sooner.

3. Create Pointers for Your Associates to Observe

In case your program has been established for a while, you might be able to be somewhat pickier in the case of accepting publishers into your program. For instance, you can specify in your affiliate pointers that any posts they produce associated to your model ought to be at the least 1,200 phrases lengthy.

Nonetheless, we advocate utilizing this technique sparingly and provided that you are assured in your program’s capacity to draw associates. Lengthy-form content material necessities may scare off potential companions if they do not wish to decide to an enormous time funding.

One solution to offset this might be to supply tiered commissions. You could possibly depart your lowest tier open to publishers who write content material of any size, however require longer posts from the companions in your program’s higher ranges.

Simple Affiliate lets you shortly and simply set multiple commission levels and pay your companions appropriately. Plus, you’ll be able to observe your associates’ efficiency in a handy analytics report proper in your WordPress dashboard.

Conclusion

Serving to your associates write long-form content material is without doubt one of the finest methods to drive new visitors to your web site. Along with boosting gross sales, this may additionally assist keep your affiliates happy as they watch their commissions roll in. 

On this submit, we coated three suggestions for serving to your companions succeed at long-form content material:

1. Present your associates with assets on how and why to put in writing long-form content material.
2. Share swipe copy and different inventive property to assist fill out your associates’ posts.
3. Create pointers to your associates to comply with, and reward them for publishing long-form content material.

Do you may have any questions on long-form content material and find out how to encourage your associates to put in writing it? Ask away within the feedback part under!

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